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The term "SEO" or Search Engine Optimization is being tossed around on a very regular basis. Some real estate professionals think they need to add "SEO" to their website or that maybe that could get someone to "SEO it" at a later date. I invite you to consider a different strategy when thinking about SEO and your real estate website.

First things first:

SEO is both art and science. At the most basic level it is the practice of ensuring your website gains the maximum about of exposure to the search engines that would allow you the highest possible rankings. In order to gain high rankings and expose as many of your pages as possible to the search engines requires diligence and a good plan of action. I would like you to consider that you don't just "SEO" a real estate website; rather you approach it as an overall strategy to a successful online real estate marketing effort.

Understanding that SEO is part of a balanced online marketing strategy takes off some of the stress of getting the highest rankings and allows you to focus on the elements that you have the most control over. The search engines constantly change their ranking algorithms so one of the best practices that we can maintain while doing our own SEO work is that of making sure we follow good solid rules so we can have the best opportunity to get to the top!

A Foundation in Real Estate SEO

At the foundation of a good SEO strategy is the understanding of what keywords are being searched on in your marketplace. There are some wonderful keyword research tools out there like WordTracker, KeywordDiscovery,etc, but the essential part is to use them.

Take the time to sign up with one of them and develop a keyword list of words that are searched for real estate in your area. Local words with a good search volume are always preferred over more generic words (i.e. "real estate") because they will be easier to compete on. Visit DHA Gujranwala

Uncover Content for Your Real Estate Website

Search engines love fresh, well written, website content. Using the foundation of the keywords that you developed, you will want to outline the pages of content that you can create for your website. Starting with just a simple outline is best, because it will give you a direction of how you can group common area pages together while focusing on the most important keywords.

You might consider an outline that covers 20-30 pages as that will give you a good amount of work to focus on, while not feeling too overwhelming. This number of pages will give you a powerful start and will put you in a good position among nearly any competitor that is currently online. When you really want to get things going set a big goal to reach 100 pages as you will notice some great results when you hit that big target.


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Dr. Lois Frankel

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